Ah, the busy (we hope) holiday season is rapidly approaching. With that in mind, I thought it might be helpful to offer a few refresher type pointers on things that any retailer can do to help reduce their vulnerability to losses during the holiday season. I am not going to recommend you run out and purchase expensive CCTV, EAS, P.O.S., or other technology systems; instead, I want to pass along a few anti-shoplifting “basics” that will work.
Knowledge is Power: One glaring thing that comes across very clear is that the majority of retailers do not have the staff to combat these thieves on a one-on-one basis. Therefore, your anti-shoplifting plan should include the below strategies:
Physical Security: My first piece of advice would be to meet with your local (in-store or field) LP specialist and jointly review your current physical safeguards. Identify what additional steps can be put in place.
Operational Controls: Here I would place my focus on these four areas:
1. E.A.S. works, but it requires good management. Check to ensure that theft risk items are properly tagged, and that your staff responds to door alarm activations, and they are not simply ignored.
2. Front Door: The front door has always been a “hot-spot” for theft prevention; any uncovered exit gives the thief a good opportunity to walk out with stolen merchandise. Front coverage is critical, as is a look in the eye “greeting” when the customer walks inside.
3. P.O.S.: Those antiquated theft techniques of ticket switching, or simply hiding an item inside of another – still make the shoplifter’s hit list. Your cashiers/associates need to be aware of these techniques. If your store is one that allows customers to self-scan their items, having an associate spot assisting customers or simply observing can reduce your risk in these areas.
4. Fraudulent Refunds: For years, retailers have taken a beating in this area. This high-risk area requires a strong refund policy and the ability to track/monitor repeat returns.
Shrink Awareness: Education is key! If necessary, dig out those anti-theft awareness messages from your files and make it a point to talk about one or two specific topics on a daily basis. I still sincerely believe that good customer service is the best method for reducing shoplifting.
Unfortunately, in today’s world the shoplifter has become more violent than in past years. Make certain that your staff never jeopardizes their safety if a suspected thief is in your store. Let everyone know your company’s policy relating to what actions are to be taken.
Have a great and successful season! $
